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This domain energy-efficiency.prudentminds.com states the following, "Prudence has been a virtue throughout the history of man." We analyzed that the website also stated " This web site will help you develop prudence and thereby reward you with a better life." It also stated " Upgrade your mobile or save money. Read my story of how I saved 786 by not upgrading to iPhone 5. With the recent changes in the world of credit cards we have refreshed our focus on how to transfer credit card debts. And whats the chance of writing off your credit card debts." The header had save money as the highest ranking search term. It was followed by money saving, how to save money, and money saving tips which isn't as ranked as highly as save money. The next words they used was money saving ideas. money saving advice was also included but might not be understood by web crawlers.